Sustainable Salmon Angling Tourism in a Changing World (SALMONCHANGE)

Ole Wiggo Røstad

The SALMONCHANGE research project shall provide new knowledge for sustainable development and innovation in Norwegian salmon angling, during a period with uncertainty and change.

A key concern is how market segments and angling products are affected and respond to recent changes in Norwegian angling tourism (i.e. closed rivers, stricter regulations). More specifically we will be looking at:

how recent changes and stricter regulation in salmon angling in Norway impacts local economies
processes of displacement, substitution and adaption from recent and possible future changes in harvest regulations and resource access and their implications for salmon fishing tourism
investigate to what extent contrasting discourses on threats to wild salmon and salmon angling, act as a barrier to sustainable product development and confuse market communication

Iceland is a highly interesting contrast to Norway, with recently very good salmon returns, yet salmon fishing tourism has been strongly affected by the financial crisis. A multidisciplinary framework for assessing and analyzing the findings is resilience theory, we aim at providing important contribution to market communication, innovation and product development in the coming years with the goal of building a more sustainable salmon tourism in Norway. The project proposal is developed in close cooperation with key business organizations and management authorities, and will provide research recruitment through a post-doc.

Salmon angling tourism is a niche activity in Norway, yet the project will provide knowledge of relevance also to related forms of nature based tourism.

Research consortium: Norwegian University of Life Sciences (lead partner), Norwegian Institute of Nature Research, University of Alaska Fairbanks, University of Iceland, Department of Freshwater Fish Resources Iceland.

User group partners: The Trondheim Fjord Rivers, Norwegian Salmon Rivers, Norwegian Farmers’ Union, Directorate of Nature Management.

Funding from: Research Council of Norway, Norwegian Agricultural Authority, Directorate of Nature Management.

Participating UMB faculty:

Associate professor Sjur Baardsen
Professor Ståle Navrud
Post doc Stian Stensland

Published: 22.11.10
Updated: 22.11.11
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