Guest lecture, Joel Makower

Ragnar Øygard

"Strategies for the Green Economy: Opportunities and Challenges in the New World of Business”

Rain forest. UMB-023204.jpg Photo: Pål Olav Vedeld

Nearly every company is asking some version of the question, “What’s our green strategy,” though few understand what that means. For some firms, it’s a P.R. exercise, for others it amounts to “random acts of greening,” but for a handful of leaders it raises key questions: “How do we operate in a world in which energy, water, materials, toxicity, and carbon emissions are constraints to growth? What are the opportunities that affords?”

Today, being green is no longer a matter of “doing less bad.” And it’s not simply a matter of “doing well by doing good,” or even improving the bottom line by being more efficient. It’s about growing the top line through innovation, new markets, increased productivity, enhanced customer loyalty, and increased ability to attract and retain talent. How are today’s leading companies integrating environmental thinking into their operations in a way that creates lasting business value? I offer context, success stories, and cautionary tales.

What you’ll learn:
• Why environmental issues have risen to the top in a growing number of companies
• Strategies leading companies use to harness green thinking to create business value
• The stories behind the environmental programs of leadership companies
• “How good is good enough?” when it comes to company environmental performance
• The challenges of communicating for environmental leaders
• How environmental concerns are leading companies to change their business models
• How a new breed of green innovators is transforming markets

Joel Makower has also been asked to comment the ongoing discussion on establishing a ”green” business school at UMB.

The lelcture is sponsored by the Embassy of the United States in Norway.

Link til Joel Makower’s hjemmeside.
Link til Joel Makower’s weblogg.

Published: 02.09.09
Updated: 27.11.09
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